SEO practices aim to raise a website’s search engine rating through a series of actions. These techniques include backlink growth and development, keyword research, and on-site optimization, which are all important for business development and digital marketing strategy. By implementing these strategies, website owners may boost their website’s exposure and draw in more organic visitors.

Stated differently:

You have many options for improving your Google results, including cutting-edge SEO tactics. But it’s important to get the basics of SEO first. In other words, you want to ensure your site follows current SEO practices. That’s the foundation.

Then, once you have your foundation in place, dive into new and advanced approaches.

The best 6 SEO practices

The top six SEO best practices that you should be aware of are as follows:

Start your content with your primary keyword.

It would help if you used your keyword a few times on your website.

However, you might need to know where your keyword appears, which also matters.

More specifically, the top of your page should contain at least one reference to your primary keyword. Why is this important? Google gives more weight to terms at the top of a webpage.

Create Original Content, Titles, and Descriptions

One of the most crucial SEO practices to follow is avoiding duplicate content.

According to Google, you should get rid of “repeat or near-repeat versions of your content across your site.”

Additionally, all of the content on your website is subject to this rule, including:

1. Meta description tags 
2. title tags
3. Product pages for e-commerce
4. landing pages
5. Page categories 
6. alt text images

All information on a page you post on your website must be original.

This is a fairly simple rule if you have a modest site with a homepage and several blog entries.

However, writing original content for every page of an e-commerce website with thousands of products can be challenging.

It’s challenging but well worth it.

If you find it difficult to write for each one individually, consider grouping pages with related material.

Aim for excellence in SEO practices with your title tag.

Your title tag is crucial for on-page SEO. Google has even stated that “using high-quality titles on your web pages is important.”

Here’s how to maximize the title tag on your page:

Front-loading Your primary term: “Front-load” indicates that your target term appears first in the title tag. Why does this matter? Search engines do, however, closely monitor the terms you employ in your title tag. For this reason, your page title should contain your keyword, but you might be surprised to learn that Google also gives terms and phrases that appear early in your title tag more weight.

Enhance the user experience on your website.

Enhancing your website’s user experience (UX) can benefit SEO both directly and indirectly, and this can maximize profits from your online business and offline as well.

As Google knows, when users begin “Pogo sticking” after visiting your website from the search results, UX can directly impact SEO.

Your search engine rankings may decline if enough visitors leave your website and go to the search engine results, telling Google that your listing did not provide the user’s desired answer.

Pogo sticking denotes low-quality content and a decline in ranking.

Google Analytics provides a proxy measurement of Pogo stickiness. A high bounce rate on your page may indicate visitors need help finding what they’re looking for.

Because users are more willing to share and link to user-friendly sites, posts with high bounce rates can also indirectly benefit SEO.

Boost the loading speed of your website.

Generally speaking, Google keeps information about the ranking components in their algorithm under wraps.

You can be certain that a particular ranking signal is significant when they discuss it frequently.

An unusual ranking criterion is the speed at which a website loads.

Page speed as a criterion for ranking

For this reason, optimize the loading speed of your website.

(Especially on portable electronics.)

The first thing you should do is measure how quickly your website loads right now. This will ensure you know where you are before making adjustments. 

Monitor Your Search Results Using Google Search Console

You do SEO practices unthinkingly if you still need to set up Google Search Console.

With the Search Console, you can monitor your website’s performance in the SERPs (Search Engine Results Pages), much like a real-time dashboard.

The Search Console has a ton of awesome tools and functionality.

But you will need some of these.

Rather, I advise routinely reviewing these three reports:

1. Performance: This information tells you how many people find and click on your website when searching on Google.
2. Coverage: The coverage report informs you about the pages of your website that Google has indexed.
3. Improvements: Your primary focus should be the report’s “Mobile Usability” section.

So, you need help starting your SEO practices on your website, and ATMACSS can help you do it.

ATMACSS: Business Consulting Company in the UAE

ATMACSS has a team of experts who will highlight the benefits of this step for your organization and provide support for making strategic plans. Not just that, you will have documents to audit all your operations, support your sales team, develop your business model, and a checklist of what you need and already have. Contact us now.